2 wordsGreat Hot :)The taste is great but I’m unsure if this is the same that you get at Trader Joe’s. The amount it came with filled up less than half the glass bottle. Previous versions I bought at Traders Joes were filled to the top.I ordered two bottles, one came broken with shards of glass coating both bottles, and there’s no returns for this product. Luckily the pepper flakes are enclosed in a separate bag inside each bottle. Love these flakes, a little goes a long way!I went to a brunch and someone pulled this bottle of pepper out their bag. I tried a little of it on my food and it was really good. A little goes a long way because it is HOT. I love it and use it on everything like sandwiches, meals, or when I'm cooking. It's much better than using the red pepper flakes. A Trader Joe's location isn't that close to me and it seems to be hard to get so I purchased it here. I do wish the price wasn't so high though.This is my favorite seasoning to date. I put it on noodles, rice, salads, pasta, chicken, etc. I love spicy food and it gives a great kick and flavor to any dish. Must be careful with how much you use. A little goes a long way!Adds the pure heat I’m looking for without changing the flavor of the food, as so many other pepper blends do. A little expensive, but I love the heat!Anyone that gets on here complaining it’s too hot should sit down and understand WTF ghost peppers are. This isn’t ground pepper, it’s fire. If you’re too basic/vanilla perhaps this isn’t for you Karen.It’s hot, it’s Smokey, and it’ll put some zing into you bland ass cooking.This has quickly become a go-to item in my spice cabinet. It brings a nice, smoky aftertaste to food you season with it when used in moderation, and plenty of heat when used more aggressively. My favorite aspect of it is that it will last us a long time because you can use it sparingly and still get a big flavor impact. Most of our family meals don't need more than a 3/4 turn of the grinder, or maybe a full rotation at most.Even though it's more expensive than most common spices, I'd say it's great for eating on a budget because it makes budget meals so much more appealing. For example: A quarter turn of the grinder makes a common, bland bowl of chicken noodle soup far better than it was, especially if you let it steep for a few minutes.Update June 2021: I've used this, on average, about once a week and it's only now getting to the point that I need to think about getting a new one before I run out. It's just as much a 5 star for me now as it was 3 years ago.